Waste disposal has become a major problem everywhere in Kerala. As the townships are growing and gradually transforming into semi urban areas, the problem of waste disposal is growing into unmanageable heights. Most of the townships lack a comprehensive system for waste management; hence waste management is usually confined to dumping in an open space or throwing into roadsides. The major burden of such acts of urbanization usually extends to roadsides of neighbouring areas of such townships. People ruthlessly throw away their wastes into open village roadsides including their kitchen wastes or slaughter house wastes. These criminal acts are more in bund roads of villages where residents or local human presence is relatively low especially during night time. This has resulted in severe pollution and poses serious health hazards in such locations. Local people have been making many efforts in curbing this problem but success in most cases is negligible. Considering the crisis associated with these aspects, Tropical institute of Ecological Sciences (TIES) organized a unique village tourism project in a wider perspective, viz. Evening Breeze, a Village Roadside Tourism project. Nalumanikkattu is the first village roadside ecotourism initiative in Kerala. The project is implemented at Palamury- Paiprappady bund road in Manarcaud- Ettumanoor bypass road under the aegis of Manarcaud-Ettumanoor Bypass Residents Association (Reg. No.K.159/10) in technical collaborations with TIES. Now it has become a typical model of responsible tourism, where hundreds of people visit every day. This innovative rural eco-tourism project has bagged State Tourism Award for the Most Innovative Project in the Tourism Sector in Kerala in 2012-13.